Obviously, home sellers want to make as much
money as they can when selling their homes. The issue is finding out what price
will do that.
Here are key issues to consider:
Determine the best listing price. A
good real estate agent will conduct a comprehensive market survey to assess the
best listing price based on sales of similar homes in your area and the agent's
expertise. How much you want to make from the sale of your home has nothing to
do with the listing price. Market drives the price. See other factors that go into setting the
listing price.
The market price is the price
at which a seller and buyer will agree. Your real estate agent should be able
to give you a range of value, usually known as market value. Your market price
will be somewhere within that range of value. If
you choose to list your home at a price higher than the market value range, the
house will most likely not sell.
Be realistic with the timing. Just
as the market determines price, the market often dictates how long it will take
to sell your home. Your agent can tell you the average number of days
comparable homes in your area were on the market before they sold. Homes listed
for more than a million dollars are likely to take considerably longer than
lower-priced homes. Factor this in before deciding to lower your price.
Sometimes,
you can't wait. If you are being transferred and cannot buy a new home until
your current home sells, a proactive strategy on pricing may be in your best
interest. Some people say you
can't really under-price a home—the market will always correct the price up or
down.
Assess and adjust. Pay attention to how many
showings your home is getting. If several buyers have toured your home in the
past month and no offers have been made, the price may be too high for the
market.
Good agents
request feedback from agents who show or preview your home. They may offer
insights into other reasons buyers are walking away from your home. Sometimes,
an odor or a water spot on the ceiling may be souring people on your home. In
that case, it may be best to take your home off the market, make improvements
and then re-list. That way, you reset your days-on-the-market meter and start anew.
Homes are not like cars. Every house is different. Ideally, you'll have an
agent who knows the market well, provides good advice about the best listing
price and works with you to get the most from the sale of your home.